How to Increase Customer Loyalty at Your Small Business

How to Increase Customer Loyalty at Your Small Business

Managing a small business doesn’t start and end with producing a sale. Entrepreneurs should learn how to keep customers constantly coming back if they aim to succeed in a very competitive marketplace. Below are six tips on how to increase customer loyalty:

Keep in touch

Customers appreciate it when you keep in touch with them now and then. You can do this by sending greeting cards during special occasions, inviting them to new product launches or sale events, etc., emailing regarding industry news that may concern them, and or chatting with them on social media to say “Hi!” It doesn’t even have to be an elaborate gesture, just show you care.

Create a loyalty program

Rewarding loyal customers for purchases or referrals gives them more motivation to return to you. Besides, loyal customers and more likely to buy more, and are more keen to pay extra in some cases. When creating a loyalty program, make sure to concentrate on specific objectives you are aiming for repeat business or perhaps you want your customers to spend more? Incentive systems can be as simple as discount coupons or as grand as gifts or loyalty points.  Here is how to create a loyalty program that works.

Offer great customer service

Delivering excellent customer service can undoubtedly improve relationships with your customers, which can then also boost customer loyalty. Ensure customers are served promptly, staff are knowledgeable and well-trained, no late deliveries, etc. Always create positive experiences, so your customers will continue to support your business.

Request for feedback

Asking feedback from customers is one of the easiest, most efficient ways to determine what they do want and not. Understanding and providing their needs and preferences will keep customers returning to you.

Personalize the service

No one likes being nameless or just a number. A great way to make customers happy and loyal is to personalize their experience with your business. Call them by their first names. Ask questions about their personal needs and wants, and customize your service/treatment/advice towards these requirements. Remember that customers and prospects can easily detect whether or not they’re getting a sincere recommendation about making a purchase.

Stay true to your promise

This is important in not only keeping customers loyal but also in establishing and maintaining a solid reputation. Promising customers you can deliver service within 24-hours is great, but only when you can fulfil it. Otherwise, customers will just be disappointed and shift to your competitor. So instead of stretching the truth to get more business, only make promises you can keep.

Studies have shown time and again that it costs more to attract new customers than to keep the current ones. Improve your customer loyalty and retention by following these practical tips above.

Professional Cleaning Services for Small Business Owners

Professional Cleaning Services for Small Business Owners

When it comes to your business, maintaining a clean and conducive working environment in your office is very important. In most cases, this is what determines the direction of your business. Running a business can be quite tricky, sometimes you may find yourself multi-tasking in order to get things running smoothly and that puts a lot of pressure on your side in the long run. This is why it is always advisable to hire a professional cleaning service company to help you out. If you are wondering on how you can go about the entire process of hiring a cleaning company, here are a few factors to keep in mind that can help you out:

1. Qualifications and Skills

The first thing you ought to check is the amount of training and qualification the staff members have. Never settle for less in this matter, always make sure that you do proper research before hiring a cleaning company. The main advantage of working with a professional cleaning service company is that it guarantees good results as well as gives you an assurance that your business will benefit greatly from it. Make sure that the staff members are familiar with the all the rules concerning environmental safety and hazardous substances. Working with a company that is always on the know-how on new developments in the cleaning industry is an added advantage as it provides your business with cost effective cleaning services, saving you a lot of money in the long run.

2. The Kind of Cleaning Products Used by the Company

There has been a great concern on the use of toxic chemicals in the cleaning products. This is why it is always advisable to question the company you wish to hire on the type of chemicals to be used. The use of toxic chemicals pose a huge risk to your employees and can cause serious problems that may affect the daily operations of your business. Therefore, it is crucial to find out whether the cleaning procedures employed are safe to your business environment.

3. The Company’s Customer Service

The company you wish to hire should have good customer service. In other words, this means that the company should have the ability to handle complaints and act on them appropriately. A good cleaning company will always put your needs first, this is achieved through listening to your specifications before starting any work.

Finding professional cleaning services may seem difficult to most people. The above tips can help you choose the right cleaning company for your business. You can also conduct some research and check on the company’s referrals. This will give you a rough idea on the quality of services offered and enable you to make the right choice.